Mainline Media Article & Case Study Library
Articles & Case Studies
The 4 Phases of Successful Web Marketing
As a 15 year veteran of the marketing and advertising business, I firmly believe that the Internet is the most cost effective, cost efficient marketing tool, especially for today's small and mid-sized businesses. Yet, ironically, the depth and breadth of the subject is a serious obstacle for those very companies because of their limited resources, limited time and limited funds...
Copywriting for the Web
In many ways, good copywriting is good copywriting- it needs to be clear, compelling and informative. But when considering copy specifically for the web here are some tips...
10 Things a Good Website Can Do For Any Business
The days of website-as-corporate brochure are over. Web surfers, whether consumers or corporate clients, are becoming increasingly demanding and discerning. The challenge is to build a website that attracts visitors...and encourages them to return again and again...
Mont Blanc Resort - A Web Success Story
Mont Blanc Ski Resort is one of Quebec's largest ski mountains. When we approached them in the summer of 2002 they had a website that lacked real marketing power . In less than 6 weeks we developed a new website that was clearly branded, aggressively promoted, and made good use of several innovative web tools...
Maximize Your Company's Marketing and Business Potential
Smart businesses are learning how to exploit the synergies between their "Marketing" and their "Business Operations". Executives are taking a fresh look at how these two sectors can fit together to create lasting cost-efficiency and cost-effectiveness for their entire business...